The trade show is being held at the Venetian Expo (formerly the Sands Expo) with nearly 350 exhibitors and sponsors. Organizers expect at least 25,000 attendees.

“It’s really a tremendous period of growth and transformation in the gaming industry,” said Maureen Beddis, senior vice president of membership and events at the association. “A lot of that has to do with the continued legalization of gaming into new verticals like sports betting, and what we’re starting to see with iGaming. And, as the industry continues to experience that growth, we’re working at the G2E show to make sure that those areas of growth are also seen throughout the show.”

There’s a similar air of excitement over at Aristocrat Gaming, where employees are eager to display six games from their new NFL-licensed, league-themed portfolio, said Ryan Scott, vice president of commercial strategy.

The gaming manufacturer is coming to G2E with brand-new, for-sale content, Scott said, just as it did last year. “The challenge was to come back and repeat that this year,” he said. “And that’s what we did. So we’re happy to show powerful portfolios, innovation ­— all of the above — and it’s gonna be really exciting.”

The gaming industry is multifaceted, Beddis said, and the trade show will reflect that. Not only will attendees be able to see top-of-the-line slot machines and other gaming software, but they will also have the opportunity to engage with technology, payment, sports betting companies and more.

Beddis said she also was excited for the educational program, noting that people in the gaming industry loved to share knowledge.

“It’s critical that G2E be hosted in Las Vegas, because it’s still the best market for companies to launch their new products, conduct market research and so on,” said Dave Kubajak, senior vice president of sales, marketing and operations at JCM, the global Southern Nevada company that leads the industry in automated transactions — like the return of credits after money is inserted into a slot machine.

“I’ve watched gaming grow from being very little globally, to really being a major powerhouse of an industry globally, and I would say if you’re looking for the hub of technology and innovation and invention, it’s still here in Vegas, and definitely Nevada,” Kubajak said, emphasizing that the JCM booth at G2E would display the iVIZION bill validator, GEN5 thermal printer and ICB ASAP robot, which handles and processes cash from casinos.

Merkur Gaming is also ready for G2E Las Vegas to showcase its latest product innovations at booth 3353, in its familiar usual location but now with a whole new look and feel.

The Land Vegas management team, made up of four of its most prominent executives, will actively participate in the event, strengthening their network of contacts and exploring strategic opportunities for the project. 

Win Systems has announced the launch of its new family of electronic roulettes, the Gold Club Symphony, to be presented at its booth #4447.

EGT Digital, together with Euro Games Technology, show their novelties and well-known products on booths 2452 and 3352.

Aristocrat Gaming displays its innovative content, including the first six NFL Slots games, new cabinets and 100 percent previously unreleased for-sale games.

“Taking part in G2E Las Vegas is part of Soft2bet's strategy to expand its global presence and reach. We are looking forward to showcasing our products, services, and, of course, our Gamification,” said Soft2Bet at its debut at the show.

Euro Games Technology is ready to captivate the visitors with a mesmerizing set of new and top-performing developments, available at booths 2452 and 3352.

 “If you’re attending G2E, make sure to meet with WorldMatch to experience our latest games and engage with our passionate team,” said sources of the firm that its present at the show, too.

Featuring more than 200 innovations and covering 19,000-plus square feet, IGT's G2E showcase clearly reflects the Company's commitment to performance, quality and innovation, highlight its leadership as a technology-first omnichannel solutions provider and embody its G2E theme: "We've Got Game."